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Group Purchase Industry Compete By “Inner-management”: lashou.com and Other 5 Top Websites Dominating

After two-year springing up, the industry of group purchase begins toselect the survivals since the reduction in orders is dropping severelyeveryday. According to the data, by the end of October, under the circumstanceof cut-throat competition which makes Matthew-effect obvious, the total of domesticgroup purchase websites is 2908. Comparing to the last August which is itsheyday, it has been cut down 2150. Statistics also shows that the percentage ofthe orders of the top 10 websites in 2011 reached 57 whilst the top 5 this yearhas reached 80. There is no doubt that these top 5 websites is going to be thebellwether in this industry which wins by their creativity and the capacity ofmanagement. And lashou.com will probably be one of them.

An interruption hit upon the industry income

So far, the sales amount of the top 5 websites including lashou.com,meituan.com and dazongdianping.com is more than two hundred million yuan whilstof the websites ranked from 6 to 10 is below one hundred million yuan.

As the industry developing, Matthew-effect occurs in industry resources,capacity of management and the implement force of team. It will also make the bellwethersstronger by accumulate their brad energy speedy. In the meanwhile, it becomes askill-intensive industry because of the enhancement of the technology thresholdand the exploration of new technology will also accelerate the Matthew-effect.

Lu zhenwang, an independent e-commerce analyst, said that the 3 websites,lashou.com, dazongdianping.com and meituan .com, are growing pretty good thesedays. However, they are facing the transition including mobile terminal andbusiness model. The best category of life services group purchase website canjust be one or two, no more than three, especially which will recapitalize byIPO in the future.

Top 5 fight for tycoon

Chin-sha river venture investor Zhu xiaoku thinks that it has been settlefor the top 5 websites, and the key is who can keep it in the end. If there aretwo at last, they will begin to make money, and if there is just one left, itwill line its pockets.

Lashou.com always keeps its front-runnerstatus by offering high quality service.

Zhuxiao, the investor of lashou.com said that it transits from its forepartwhich is mass marketing, market planning, rapid scale and extraordinary growthto fine management, improving management efficiency and gross profit rate. “Atpresent, our financial situation and operation are doing good jobs which makeus believe that the profit is coming.”Moxuan.